Not going to lie, I'm not exactly positive what the assignment actually is for this week since i do not have my syllabus with me this weekend. However, i do have my book and I'm pretty sure I am supposed to write my response to the collaborative exercise on text page 34. I chose to analyze the 2008 Super Bowl commercials. All of these commercials target Americans, as most of them watch the Super Bowl religiously. One commercial that ehibits example/illustration and process is the Etrade commercial with the baby who shows how easy it can be to buy and sell stocks. Another commercial that can be analyzed argumentatively is the Budweiser commercial where the clydesdale tries to make the prestigious team that he did not make in "tryouts." This is an example of classification and division. The horse must train all year to make the team, which he does, but it classifies Budweiser as the best of the best, a team everyone should want to be on. The purest example of cause and effect exhibited in the 2008 Super Bowl commercials is the Vitamin Water commercial where Shaq is a jockey in a horse race and wins beacause he and the horse drank Vitamin Water.